In this inspirational keynote session, Dan Allen and Ed Ross, Co-founders of TradeMutt and TIACS, will tell their story on why they hung up the nail bag and went about shaking up the workwear industry.

You’ll hear how a very personal event inspired this duo to change the culture when it comes to the issue of mental health conversations within a community traditionally adverse to such discussions. Learn how Australia's biggest Social Impact workwear company has reframed the conversation around mental health to a more accessible, fun, and optimistic one.

You’ll hear about their amazing journey as they took necessary traditional safety garments and redesigned them to provoke discussions on mental health.

They’ll discuss how this formed the creation of a free and ongoing counselling service aimed at guiding those struggling with mental health via text and call. Their journey has enabled TIACS to successfully help thousands of tradies, truckies, rural and blue-collar workers.